FreshJive Spring 2010 T-shirts

Freshjive is out with the first part of Spring 2010 collection and here is a look at the new t-shirts from the legendary streetwear label. FreshJive have always been big on creating their own unique style of graphic prints.

As you might have heard before, this collection is part of their new “anti branding” brand strategy, where the are rid of all logos and branding, replacing them with a plain black box. Just looking at the t-shirts from this spring collection, which I find the most interesting, FreshJive founder and designer Rick Klotz has come up with new (thought)provoking designs relating to topics like pop culture and politics.

via MashKulture

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